" La Seconde France "
The delicious group
Not just a bakery.
But an italian universe that welcomes you.
Stand of Articles
EXECUTIVE BRIEF SUMMARY
Section We: BUSINESS INFORMATION
A. Business Concept
M. Industry Examine
C. Business Identity
D. Why will idea work?
SECTION II: MARKETING PLAN
A. Geographic industry
W. Customer Account
C. Marketplace Penetration
SECTION III: MANAGEMENT PLAN
SECTION IV: ECONOMIC PLAN
A. Initial Capitalization
B. Cash Flow Output
« La Seconde France » is a start-up business by the Delicious Group that will aid gourmet France bakeries. The successful formula of producing excellent pastries, loaf of bread, and savouries has been based on time tested traditional The french language baking strategies using the best natural ingredients.
We have made a decision to situate a storefront in Parnell, Auckland, filled by roughly 8, 000 Inhabitants. Parnell is one of the the majority of popular and wealthiest suburbs in Auckland (the 3rd one).
This decision to make a People from france bakery in New Zealand is based on stats research. People from france culture is actually appreciated by simply New-Zealanders therefore we believed it to be a great opportunity to create a business like that. All of us expect to start off our activity on the initial of This summer 2013.
We anticipate an annual growth of 40% pertaining to cafe product sales and 70 % for food handling business sales, and so a global annual growth of 53% for this forth year. The commercial margin rate of coffee we hope to reach is 67%, and 45% for the bakeries.
SECTION I actually: BUSINESS DESCRIPTION
A. Sector Trend
•3. 5% of New-Zealanders speak French
•54, 000 people indicated French his or her first dialect → 1 . 4% of NZ population •French may be the 1st foreign language learned in NZ: 56, 000 college students are learning it (+20% from 2004 to 2010) •French dishes belongs to UNESCO (world-patrimony)
The trend inside the bakery, pastry and café is very upscale. We can see that individuals need to consume more quickly in an enjoyable place.
B. Organization Concept
Jooxie is trying to create a unique concept: a French bakery-pastry café, where people can take cooking goods home, or take it easy and enjoy a " French patisserie” on the cup of coffee, when learning about the French culture. With this concept wish also trying to recreate a French universe, " a residence away from home” for the French people living overseas.
•Cosy salon atmosphere.
•French music known around the globe will be enjoyed (ex: Edith Piaf, Charles Azenavour, Gainsbourg, etc . ) •The boutique will be furnished in a extraordinaire French style.
C. Business Name
We chosen to call each of our bakery-pastry-café " La Seconde France”. This name means " The other France” in French. We all wanted a French name that was easy to understand to get an English speaking person. Besides we wanted to advise the concept of " a house away from home”, throughout this name.
D. So why will idea work?
•Authentic People from france patisserie, and bakery (croissant, baguette, macarons…) made with the best raw materials. •Customers will be able to start to see the pastry chief cook bake.
•Imported The french language products (ex: confiture, cookies, fromage…) will be sold. •French magazines and newspaper will be available.
•The menu will be in French.
•You will be able to learn more about french Culture: –French lessons as well available on require
–Maps and history of Italy will be displayed on the wall
•Each month, a brand new region specialty will be available (ex: the " kouign-amann” by Bretagne etc . ) •French suffering from homesickness will be able to feel at home inside our boutique.
SECTION II: MARKETING PLAN
A. Geographic market
Marketplace: Auckland (New-Zealand) richest and most popular suburbs. → first implantation: inside the suburb of Parnell.
Why Parnell? Because is actually one of Fresh Zealand's most well-known suburb popular for it can café, restaurant and wonderful boutique, exactly where you're sure...